"Meet Celia, the owner of Sarti Tailors, a boutique specialising in bespoke, hand-tailored suits. After calling the same location home for more than two decades, the boutique recently relocated to the opposite end of town.
With the newly relocated store came a new look, with plans to develop a website representing the heritage business with a fresh, modern feel.
I worked with owner Celia and Shaun from Site Marketing solutions to help develop a new website, including campaign and e-commerce images. To fit with the bespoke feel of the business, I suggested that instead of using agency models, we photograph Sarti Tailors's everyday clients — men from different age groups with diverse body shapes that others can relate to. We had a fantastic shoot on location in the store and created some beautiful images that authentically represent the brand.
Check out our work at www.sarti.com.au
We also had Michael from Point of View Media capture the buzz of the shoot with a BTS clip.