ELEVATED PERSONAL BRAND PHOTOGRAPHY
The Visual Embodiment of your next chapter.
Visibility that activates and amplifies the next-level version of you, the one ready to be seen, recognised, and paid your worth.
What if your photos could finally show the world the person you’ve become?
Your current photos feel tired and outdated they no longer reflect who you are today or who you’re becoming.
You’ve never loved being in front of the camera, yet you want someone who can truly see your light and capture it authentically.You want to be seen as a world-class leader, polished and sophisticated, yet approachable.
But where do you begin? What to wear, how to plan, how to create imagery that feels aligned?
When you continue showing up with old imagery, you unintentionally communicate that you’re still in an old chapter and if you don’t invest in yourself, why would anyone invest in you?
You want to attract aligned opportunities and clients who see your value, yet your images are out of date, your look has evolved, and your energy has expanded beyond what’s currently online.
It’s costing you confidence, credibility, and the recognition you deserve for your expertise.
Photographer, brand strategist, and creative director
hey, I'm Prue Aja
For over 21 years, I’ve worked at the intersection of fashion, branding, and personal transformation helping more than 15,000 people see the depth of who they truly are: their strength, beauty, and potential.
From supermodels and CEOs to actors, authors, and politicians, I’ve seen it all and I know most people don’t love being in front of the camera. That’s my gift: to make you feel safe, seen, and confident, and to capture the version of you the world needs to see next.
I believe everyone deserves photos that reflect their essence — the kind that elevate your presence, amplify your purpose, and remind you who you came here to be.
“She had a process for helping you go from an idea on what your business is to taking that further and then walking alongside you as you step into that.”
Introducing the Signature Personal Brand Photoshoot
A transformative experience for multidimensional humans and visionary leaders who are ready to be seen in their next evolution.
I capture the essence of who you are and the energy of who you’re becoming, so you can be recognised for your work, your purpose, and your impact on both a personal and global stage.
-
![]()
Carlii Lyon - Speaker & Author
-
![]()
Margit Jeppensen
-
![]()
Paul Vujnovich - CEO
-
![]()
Dr. Lisa Gadd
-
![]()
Alicia McKay - Thoughtleader
-
![]()
Shantala Mack - Interior Designer
Your photoshoot is designed to feel effortless, intentional, and deeply aligned.
-
Step 1. Brand Strategy Session
We begin with a personal brand strategy session where I step in as your creative director to craft the vision for the next-level version of you.
Together, we’ll define your visual identity, brand message, and mission for this new chapter.
-
Step 2. Styling & Wardrobe Direction
Next, I curate a style guide aligned with your essence and goals.
We’ll audit your wardrobe, identify your must-have looks, and find the key pieces that embody the elevated version of you.
-
Step 3. Visual Strategy & Shot List
Every photo has a purpose.
We’ll map where your images will be used website, social media, PR, or speaking and create a clear shot list so your gallery is strategic, cohesive, and ready to go the moment it’s delivered.
-
Step 4. Photoshoot Experience
On the day, everything comes to life.
Professional hair and makeup, styling, and we shoot tethered to a live screen so you can see your images as we go, refining in real time to ensure every shot feels authentic, powerful, and aligned.
You’ll leave knowing we captured the magic.
Imagine...
Updating your LinkedIn profile and immediately receiving messages, connection requests, and speaking invitations because your new image commands attention.
Your Facebook and Instagram light up with comments like “You look incredible!” and “This is so you.”
You start saying yes to opportunities that once felt out of reach podcast interviews, features, collaborations, panels.
Your new images give you confidence to show up to pitch, post, and promote your work without hesitation.
People see your light, your professionalism, and your presence and you finally feel recognised for the leader you’ve become.
This is more than a photoshoot.
It’s an activation
A reflection of your highest potential made visible to the world.
The Strategy Behind Your Shoot
Before we shoot, we have a Personal Brand strategy Call and you complete a tailored brand questionnaire. From there, I create your personalised Creative Direction Shoot Brief the blueprint that holds the vision for your entire shoot.
Your personalised guide includes:
Your brand essence, message, and positioning
Aesthetic direction and moodboards
Curated wardrobe styling with clear outfit guidance
Location recommendations aligned with your story and style
A detailed shot list mapped to your offers, PR, content, and upcoming opportunities
Prop ideas and storytelling concepts
Preparation tips so you feel grounded, confident, and camera-ready
By the time the shoot arrives, everything is aligned.
You simply show up, connect, and step into the identity you’re becoming.
This strategy becomes the backbone of your visual brand for the next 3–5 years.
I'm with you... every step of the way
When you book, you’ll receive unlimited WhatsApp access leading up to your shoot.
Send me outfit options, location ideas, and creative inspiration, I’ll personally review and curate everything into your final shoot brief so you feel fully supported and ready to shine.
You might be thinking...
“I want to lose a few kilos first.”
There’s never a perfect time to be photographed — just the right time to stop waiting. The version of you that exists now is worthy of being seen and celebrated.
“I don’t have time right now.”
What’s it costing you to stay unseen? Every month that passes without showing up as the leader you are is another month of missed opportunities.
“It’s a big investment.”
It often takes just one client, one feature, or one speaking opportunity to pay for your shoot but that opportunity won’t come if you’re showing up as your old self.
“I’m not photogenic.”
That’s exactly what my process is designed for. Through deep creative direction, intuitive coaching, and over two decades of experience, I bring out the essence of who you are — so you feel safe, confident, and radiant.
This isn’t just about photos.
It’s an activation a transformation that reconnects you with your purpose, presence, and power.
Ways to Work With Me
• Check tour dates below
• Come to Byron Bay
• Request your city/location
Editorial Studio Shoot
1 DAY | LIMITED TO 4 SPOTS
A high-end, editorial-style studio shoot for polished, professional profile images.
Includes studio hire, professional hair & makeup (or grooming), and a refined creative direction to position you for PR, podcasts, media, and premium brand presence.
AUD $2,500 + GST
Signature Branding Shoot
2 HR OR FULL DAY | LOCATION
A personalised, high-touch branding experience designed around your vision, message, and next evolution.
Includes creative direction, wardrobe styling, location planning, and a cohesive shoot strategy for years of content.
Half Day AUD $3,000 + GST VIP Day AUD $5,000 + GST
The Embodiment Experience
(6 Months coaching + Photoshoot)
A transformational inside–out journey blending identity work, brand strategy, and a luxury full-day photoshoot.
Perfect for leaders stepping into a new chapter, refining their message, and elevating their visual presence across all platforms.
AUD $9,500
or three payments of just $3,333
“Prue has an incredible ability to put you at ease and bring out your very best—even if being in front of a camera is unfamiliar.”
— Jane Martino - Founder Smiling Mind
TOUR DATES
〰️
TOUR DATES 〰️
-
AUCKLAND
Thursday 26th February 2026
-
SYDNEY
Thursday 5th January 2026
-
GOLD COAST
Friday 20th February 2026
-
MELBOURNE
Thursday 26th March 2026
-
![]()
“Prue has an intuitive ability to read people and share their vision and it shows in her work. She is courageous and knows how to tell a story with pictures.”
Kemi Nekvapil
Speaker | Coach | Author
-
![]()
“I have a solid idea of my business and how to position myself when promoting it and I have more confidence in talking about myself and my business. Prue was great in that she was supportive but also called me out when I was being too timid. Sometimes you need a swift kick in the back lawn to motivate oneself.”
Anton Rehrl
Photographer
-
![]()
“Prue does so much more than just photograph the outside of you. She is able to connect with you energetically and hold space in a way that captures your whole essence and potential in one photograph.”
Kristy Carter
Organisational Psychologist I Leadership Consultant I Speaker
Every person who steps in front of my lens experiences something deeper than a photoshoot
It’s a moment of recognition
To be witnessed.
To see yourself clearly.
To embody the person or leader you’ve become.
I’ve had clients moved to tears on set, not from vanity, but from finally seeing themselves through new eyes.
I believe every human deserves to be seen and heard for who they truly are because when you’re visible, you create ripples of change that make the world a better place.